WEDNESDAY 13th AUGUST 2014
I would like to wish a warm welcome to the lovely Mischaela Advani, author of ‘How To Run In Heels’.
Mischaela Advani is a writer, businesswoman, and UN advocate working to advance women’s rights and equality. She studied Business with a focus in Marketing and Finance at the prestigious Indiana University Kelley School of Business. While in college she was the official liaison between the United Nations Association and Indiana University, and the editor of Primary Source, the university’s oldest student run scholarly publication. She writes for a variety of publications on business development, women in business, and emerging technology. Mischaela sits on the Board of Directors for the Chicago Fashion Foundation, an organization dedicated to promoting Chicago’s thriving fashion community and organizing runway shows and fashion events all over the city. She is married to a hectically busy entrepreneur, and resides in the heart of downtown Chicago with her husband and their English Bulldog Sir Wimbledon.
How To Run In Heels inspires women to “run in heels” in business and in life. Through the life stories of 30 lady moguls, women can adopt the “running in heels” mentality….which boils down to living your life with power and purpose without compromising what makes women inherently powerful. It might still be a man’s world in many ways, but through learning how to “run in heels” women will discover how to harness their unique gifts and lady power to make 10,000 little cracks in the glass ceilings of politics, business, and the world at large. Running in heels means running the world or running your business with the confidence that comes with owning who you are, as a professional and as a woman whether your heels are Prada or Payless…maybe they’re even cross-trainers (ala trailblazer and filibuster wonderwoman Governor Wendy Davis). Glass ceiling…meet stiletto
Now grab that cuppa as we catch up with Mischaela Advani.
Hi Mischaela and welcome! It’s great to have you here.
Where did the inspiration behind this book come from?
The inspiration for writing this book came from a few different places. I have always admired the witty “chick lit” writing of Plum Sykes (author of cult classic Bergdorf Blondes) and have always torn open my letterbox when the latest issue of Vogue was in it just to read her pieces. Ever since developing an appetite for her work, I’ve wanted to write something in a similar vein. On a separate note, as a woman in tech and a businesswoman, I’ve seldom come across books that are substantial and smart as well as stylish and fun …they are always one or the other. So I decided to pair traditional business literature with what is often known as “chick lit” to speak to a generation of Millennial women who are making their own rules in business and in life.
I’m inspired by women who create the world they live in, and these women run the gamut from Madame CJ Walker to Lady Gaga. I wanted to distill their life stories and words of wisdom into a beach read, a light hearted and fun book that women can read on their planes or in their salons.
How would you compare writing this book with anything you have previously written?
This book is definitely a departure from my previous pieces, as I’ve never written anything slightly humorous. I’ve done a great deal of fashion journalism, as a member of the Board of Directors for the Chicago Fashion Foundation and as a writer …but this is my first venture into the business coaching/self-improvement arena. It’s definitely my authentic editorial voice, which was really cathartic to get out …too often I’ve had to write for a more conservative and affluent reader who is a bit older. I’m glad to be able to be a bit audacious in my first book.
How did you start writing? Was there a particular book or moment in your life that spurned you on?
As a child I was enamoured of writing, and always knew I’d be an author. I’ve written or edited semi-professionally since college. I was the editor of my university’s oldest scholarly journal, Primary Source, a publication that has been around since the 1820s. It was through reading all of the beautifully written research and op-ed pieces that I truly dug into my love of words.. As I said before, Plum Sykes is one of my biggest inspirations in terms of writing. I truly identify with her editorial voice and feel a lot of her influence in my own writing. Through reading her pieces in Vogue and re-reading her novels, the fire within me to write grew bigger and bigger.
How do you organise your writing time?
I tend to organize my writing time based on how creative I am feeling at the time. For me, it doesn’t matter how busy I am or what I have going on. Some days are just “writing days”, as most writers would probably also say. Some days the words pour out like a monsoon, and other days you’d be hard pressed to squeeze out a sentence or two.
Where is your best ‘writing space’; the place where you feel comfortably locked away from the world and able to let your creative juices flow?
I might be the oddball, but I tend to love to write in public. Give me sidewalk or terrace seating at a little café and I’m set. I think the energy of people working and chatting around me helps me focus on what I want to say. The change of scenery as opposed to the same navy blue walls of my apartment helps me crank out good work. I realize I’m in the minority, as most writers tend to write by candlelight at their wooden desks late at night, but I’m happiest with a cappuccino and a laptop in the sunshine.
And finally, tell us an interesting fact about yourself that not many people know.
Not many people know that I’m a speed reader. I can read, on average, about 600+ words per minute and definitely go much faster when I’m in a hurry or very engaged with a book. I’ve finished entire novels in 2 hours or less. In college, it definitely came in handy both at Primary Source and in my coursework.
Thank you for being here today Mischaela.
~Where to find Mischaela~
Book Twitter Handle: @runinheelsbook
Love Missuswolf xxx